I have been saying this for a long time and I found this great article about content marketing By Jeff Bullas
that talks about why we need a bunch of small “snack size” content to fuel the attention spans of our audience. This is very important when considering a social media or marketing automation campaign.
5 Types of of Snack Size Content for Social Media Marketing Worth Considering
Our attention spans seem to be following the development path of micro-processors. Smaller and faster.
The art of the long conversation, the slow contemplation of the future of the planet over a meal and prolonged human concentration have maybe become so endangered that we don’t value depth of thought and long form communication anymore.
412.228.5811 x 112
The Guider Group
Knowing The Way Is Our Business.